Worth Media Group had the privilege of attending the Monterey Car Week 2023, where Maserati, the renowned Italian luxury and performance brand, wowed attendees with a stunning array of celebrations, debuts, and experiences that showcased the brand’s rich history, modern marvels, and future innovations.
Global Unveil of MCXtrema
One of the most highly anticipated moments of the event was the global unveiling of the Maserati MCXtrema, a track-only MC20-derived hypercar. The grand reveal took place at the Motorsports Gathering at The Quail, and it was truly a spectacle to behold. With a staggering 730 horsepower, MCXtrema embodies the essence of Maserati’s commitment to pushing the boundaries of automotive performance.
Bill Peffer, CEO of Maserati Americas, Bernard Loire, Global Chief Commercial Officer, and Klaus Busse, Head of Maserati Design, proudly presented this limited series masterpiece, highlighting its luxury, technology, and remarkable speed. Only 62 units of the MCXtrema will be produced, making it an exclusive gem for those fortunate enough to acquire one.
GranTurismo Luce and Prisma Make Their American Debut
Adding to the excitement, Maserati introduced the GranTurismo Luce and Prisma to the North American audience. These one-off Fuoriserie versions, launched earlier this year at Milan Design Week, pay homage to the GranTurismo’s 75th anniversary. With meticulous Italian craftsmanship and artistic detailing, the GranTurismo Luce and Prisma celebrated Maserati’s heritage in style.
House of Maserati
The House of Maserati set the stage for the eventful week with a luxurious showcase of Maserati’s signature Italian style. As guests explored the range of Maserati models, they were treated to ‘La Dolce Vita’ hospitality and the enchanting sound performance by premium audio brand Sonus faber. Exclusive private test drives allowed attendees to experience the unparalleled power of the GranTurismo and MC20 firsthand. The Gen3 Tipo Folgore, Maserati Corse’s first all-electric race car, brought the brand’s competitive racing spirit to life.
Honoring 75 Years of GranTurismo
A standout moment came on Friday evening, August 18th, as Maserati partnered with Sotheby’s to celebrate 75 years of the iconic GranTurismo. The Laguna Seca Raceway witnessed a historic parade lap featuring 75 classic Maserati owners and their vehicles. This tribute to Maserati’s history was captured in a group photo lineup at the raceway’s corkscrew, immortalizing the timeless connection between the brand and its fans.
Concorso Italiano Finale
The grand finale at Concorso Italiano showcased the GranTurismo Zèda, yet another unique creation that highlighted the model’s enduring legacy. As one of the largest gatherings of Italian automobiles worldwide, Concorso Italiano provided the perfect stage for the Zèda to shine and exemplify GranTurismo’s classic appeal.
Tridente Membership Program
Throughout the entire Monterey Car Week, Maserati’s recently launched Tridente membership program was a continued point of interest. Designed to offer fans, clients, and multi-garage owners an exclusive gateway to Maserati’s world, Tridente provided access to curated content, travelogs, previews of upcoming products, and bespoke experiences that capture the essence of modern Italian luxury. This program proved to be an excellent resource for staying connected with all things Maserati, not just during Car Week, but well beyond.
Maserati’s presence at Monterey Car Week 2023 left an indelible mark on attendees, showcasing the brand’s evolution from its glorious past to its promising future. Worth Media Group was honored to be part of this celebration of automotive excellence, and looks forward to enjoying the brand’s presence at next year’s event.